Commercial growth support for emerging consumer brands and agency partners.
Where Strategy, Sales, & Relationships Meet
New Grow Co. helps founders, operators, and growth teams unlock distribution, build go-to-market systems, source partnerships, prepare for strategic growth conversations, and turn warm networks into commercial growth.
Who We Help
EMERGING CONSUMER BRANDS
CPG, beverage, wellness, and cannabis-adjacent brands ready to expand distribution, sharpen their commercial story, and open better-fit conversations with the right buyers.
GROWTH STAGE OPERATORS
Mid-market brands that need senior commercial thinking without adding a full-time executive.
AGENCY PARTNERS
Creative, performance, production, and brand agencies looking for business development support, referral partnerships, and warm enterprise introductions.
Core Services
Commercial Brokerage
Distribution strategy, buyer targeting, channel development, and warm commercial introductions for brands ready to grow. We open the doors that cold outreach can't.
Fractional Commercial Leadership
Senior commercial guidance for founders and operators who need sharper sales strategy, stronger partnership thinking, and a clearer path to revenue, on a fractional basis.
GTM System Builds
Practical commercial infrastructure: CRM structure, outreach workflows, sales materials, partner targeting, and pipeline management that turns activity into tracked, repeatable growth.
Capital Readiness & Strategic Introductions
Support refining the commercial story, pressure-testing the growth plan, and preparing for investor, lender, and strategic partner conversations.
Agency Referral & Partnership Development
Business development for agencies looking to reach better-fit clients through trusted networks and warm introductions.
A Decade Operating Inside The Brands You Know
Before New Grow Co., Jonah spent over ten years building commercial teams and growing brands across beverage alcohol, cannabis, and CPG.
Operator-Led Growth Support
New Grow Co. is led by Jonah Issenman, a commercial operator with over a decade of experience across beverage alcohol, cannabis, CPG, retail, partnerships, and creative production.
The company started as a sales brokerage supporting Canadian plant-based brands. Today, it has evolved into a network-driven commercial consultancy for consumer brands, agency partners, founders, and growth-stage operators.
The work is practical: understand the business, sharpen the commercial story, identify the right doors, and help turn the right relationships into real growth opportunities..
Start a Commercial Growth Conversation
If you are building a brand, expanding a channel, preparing for strategic conversations, or looking for better partnership opportunities, reach out.